Hometime on Public Television

With more than 500 episodes in 22 years, Hometime has long been a mainstay on public television. The Hometime TV series reaches the home improvement enthusiast like few other programs can.

PBS is the Gold Standard

Public television, known for its standard of excellence, continues to be a perfect fit for Hometime. A recent PBS Image Study noted that the majority of PBS viewers...

…said that PBS sets the standard of quality for television
…believe that companies that fund PBS have a commitment to quality and excellence
…agree that underwriters are usually industry leaders
…are more likely to choose to buy a product from a company that supports PBS, all other things being equal

More than 65 million people in 40 million households watch public television either on-air or online during an average week.  The majority of American households (55%) – nearly 109 million people – watch over-the-air public television at least once a month.

PBS captures a more educated and more affluent audience than the US population as a whole.

A Unique Setting  for Your Message

The PBS “Billboard” that appears at the beginning and end of each episode of Hometime is a clean, uncluttered environment for corporate message.

Each billboard pod is never more than one minute long, meaning viewers tend to stay engaged with the program and the billboard content.

Hometime PBS Viewers

Hometime on public television has a loyal audience of well over a million interested, knowledgeable, and motivated viewers.

• Average Audience: 1,030,000
• Households: 997,000
• PBS Stations Airing Hometime: 232
• HSTVHH Coverage: 83%
• Weekly airings: 277
  
  Source: Nielsen Television Index: Special TV Ratings for PBS (CY 2007)

Compared to the average US adult, Hometime viewers are 116% more likely to have personally completed four or more home improvement projects in the past year.

Compared to the average US adult, Hometime viewers are 99% more likely to have spent more than $7,500 on home remodeling in the past year.

Source: MRI Doublebase 2004

Hometime is Expanding

Hometime PBS episodes are also broadcast approximately 50 times each month by the Create TV network.  Create TV is a joint venture of American Public Television, WNET in New York and WGBH in Boston.  It is a national broadcasting service that focuses on do-it-yourself, shelter programming from several public broadcasting sources.  Create TV is carried by individual public television stations around the country on their digital multi-cast channels, and is currently available to 71% of US TV Households.

Hometime programs delivered through Create TV contain the same content and billboards as those programs broadcast on individual PBS stations.

Sponsorship Opportunities

For more information about how your company can become an Underwriter for Hometime on public television, please contact Matt Dolph, mdolph@hometime.com, 952-856-4614

Hometime in National Syndication

Original Hometime programming can also be seen on commercial television stations around the US.

The syndication version of Hometime is cleared on approximately 180 analog and approximately 150 digital stations, covering 86% of US TV Households.  Around 50% of US TV Households are cleared through CBS, NBC, ABC or FOX affiliates.

• Average Audience: 600,000
• Households: 550,000
• 55% Female
• 45% Male
  
  (Source: Neilsen Pocketpiece, 2007/8 broadcast season)

Commercially syndicated episodes of Hometime contain four commercial pods, accommodating traditional :15- and :30-second spots.  Bumpers and billboards are also available.

Sponsorship Opportunities
For more information about how your company can become a Sponsor the commercial version of Hometime, please contact Matt Dolph, mdolph@hometime.com, 952-856-4614

Hometime.com

Launched in 1995, Hometime.com is one of the oldest, most comprehensive home improvement advice sites on the web.  Besides being a companion site to the television programs, it has detailed, step-by-step instructions for almost every home improvement project and skill.

Monthly Statistics

• Page Views: 950,000
• Unique Visitors: 300,000
• Ad Impressions Delivered: 2 million

High Search Rankings
Because of its long history of quality content, Hometime.com receives high-ranked organic returns on many of the most popular home improvement search terms.  (Try some of these terms to check it out:  drywall, decks, bathrooms, kitchen remodel, framing, floor refinishing, setting tile, and paver patios.)

 
Display
Hometime.com offers a full range of display opportunities that can be customized to meet the needs of your business.  Ads can run site-wide or in specific how-to content areas that correlate closely with the goods or services being promoted.

Specifications:

• File Dimensions:
  728(w) x 90(h) pixels, under 50k (Horizontal)
  120(w) x 600(h) pixels, under 50k (Vertical)
  300(w) x 250(h) pixels, under 50k (Square)
• Accepted Formats:
  GIF, Animated GIF, JPG, PNG, SWF
  (FLA source needed for SWF)

To learn more about how your company can advertise on Hometime.com, please fill out the Inquiry Form.

Streaming Video

Hometime is in the process of rolling out a video advertising program with our growing library of on-line how-to video segments.  This program will include pre-roll and companion ads.  Please contact Matt Dolph, mdolph@hometime.com, for details.