Television Sponsorship Opportunities

National Public Television

Hometime on Public Television

With more than 450 episodes in 20 years, Hometime is a mainstay on Public Television. The Hometime TV series reaches the home improvement enthusiast like few other programs can. View Program Descriptions.

About PBS

Public Television, known for its standard of excellence, continues to be a perfect fit for Hometime. A recent PBS Image Study noted that the majority of PBS viewers...

Said that PBS sets the standard of quality for television

Believe that companies that fund PBS have a commitment to quality and excellence

Agree that underwriters are usually industry leaders

Choose to buy a product from a company that supports PBS, all other things being equal

PBS is a Dominant Broadcast Vehicle

53 million households—accounting for 87 million people—watch PBS each week. That's 16% more households than view the largest cable network.

	# of viewing households (millions)	Index (Cable Net vs. PBS)
PBS *	53.1	100
TBS	44.7	84
Discovery Channel	33.6	63
CNN	23.7	45
Nickelodeon	32.3	61
TNT	39.7	75
USA	37.4	70
A&E	32.8	62
Lifetime	33.2	63
HGTV	15.9	30

At 94%, PBS coverage of the total U.S. is 22% greater than the closest cable network.

	% U.S. Coverage
PBS *	94%
TBS	81
Discovery Channel	81
CNN	80
Nickelodeon	80
TNT	80
USA	80
A&E	79
Lifetime	79
HGTV	69

Hometime Viewers

Hometime remains one of the best-known brands in shelter television with a loyal audience of well over a million interested, knowledgeable, and motivated viewers.

Average Audience:	1,257,000
Household Rating:	.9
Households:	997,000
PBS Stations Airing Hometime:	240
Coverage:	88%
Weekly airings:	340
Source: Nielsen Television Index: Special TV Ratings for PBS (Fourth Quarter 2004)

Compared to the average US adult, Hometime viewers are 80% more likely to have personally completed 3 home improvement projects in the past year.

Compared to the average US adult, Hometime viewers are 99% more likely to have spent more than $7,500 on home remodeling in the past year.

Source: MRI Doublebase 2003

Sponsorship Opportunities

For more information about how your company can become an underwriter for Hometime on National Public Television, please fill out the inquiry form.

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